Title: Web Analyst
JO#: 61001
Quantity: One Position
Duration: 6+ month contract to hire
Location: Ravinia, Atlanta, GA
Web Analyst
A unique, highly valued position for someone who is both data savvy and business acumen who wants to leverage their ability to translate business strategy and objectives into logical, structured “if/then” type statements for a database to process.
- Will have a pivotal role in IHG’s Test & Learn strategy
- Generating hypothesis, influencing creative and identifying success metrics
- Work with IT/Dev and ETL to maintain and enhancements web data collection process and accessibility.
- Communication amongst members of Marketing, Analytics and IT.
- Works with business to properly set up tagging and tracking of marketing activity.
- Will work with and may oversee work of offshore resources.
- Comfortable defining their own path and logic to achieve business objective
REQUIRED QUALIFICATIONS
- Ability to distinguish between the “signal” and the “noise” within Web Analytics environment.
- Inquisitive and avid explorer of information and online consumer behavior and seeks actionable insight.
- Coordinates and manages tag naming conventions to balance simplicity with granularity
· Leverage all listening posts to better understand consumer’s perspective
· Experience with Web Analytics platform (Coremetrics preferred but not required)
· SQL (ability to work with large relational databases)
· Competent level of project management
· MS Access
· MS Excel
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